The DIAC and Nissan Finance loyalty clubs launched during the Paris Motor Show last October give all finance contract holders 24/7 access to an online Personal Space where they can take advantage of exclusive offers from DIAC and Nissan Finance partners. These customer relations programs are part of the customer-centric strategy of RCI Bank and Services.

Everyone who has a finance contract with DIAC or Nissan Finance, whether for a new or a pre-owned vehicle, is eligible to join the clubs throughout the full term of the contract. As members, they can take advantage of exclusive offers negotiated with partners in the culture, leisure, hotel and many other sectors.

Accessible via a smartphone or a tablet, the clubs have conquered the users: they are already close to 85,000 to be connected six months after their launches.



The DIAC and Nissan Finance clubs in numbers:

  • About 85,000 unique visitors
  • About 58,000 requests from customers concerning promotional offers
  • More than 295,000 page views