The retail financing business for the Nissan brand in Argentina was launched in October 2017 against the backdrop of a highly dynamic automotive market, with 2017 ranking as the second-best year ever for the Argentine automotive market. To boost this growth, Nissan also chose to rely on RCI Bank and Services to finance its dealerships.
A « win-win » collaboration
At end-December 2018, the impact for RCI Banque Argentina was a 20% increase in revenue. For Nissan, the operation was reflected in a 3% rise in revenue.