In just 3 hours, the first 100 crossovers of Renault ARKANA were sold out in a virtual showroom. RN Bank is the first finance company in Russia offering its customers this entirely new experience, including loan services.
A fully online buying process
All the buying process is done online: the customer simply applies for a loan remotely by sending all the required documents to a dealer by e-mail and can make his down payment online.
He then chooses the delivery method of his Renault ARKANA: the date and place of delivery that best suit him.
An online credit with home delivery
Thanks to the ARKANA limited series launch, RN Bank together with Renault customer relations and digital teams have developed a brand new service: online credit with free home delivery.
This service allows customers to enjoy a 360° digital experience without visiting a dealership during the purchasing process.