In September 2016 in Sweden and Denmark, RCI Bank and Services Nordic launched Renault Care, an all-new and all-inclusive servicing, maintenance and repair service aimed at simplifying car fleet management for professional customers., the offer was subsequently extended to private customers in Denmark.
Just over a year after launch, the results are impressive, with the services penetration rate for Renault professional and retail customers having more than doubled, from 2.24% in Q4 2016 to 5.17% for Q4 2017. The sales volume has increased rapidly: + 356 % in Denmark and +50% in Sweden for the same period. In both countries, nearly half of customers have opted for the stand-alone version (45% in Sweden and 51% in Denmark). This is a really attractive service, offering an “Easy life” experience in the car usage. The customer now knows exactly what he is paying and can make accurate provisions on this from a financial point of view.
The next step forward will be the launch of Care Select, a maintenance product for used cars in Denmark. RCI Bank and Services Nordic is also looking to extend the Dacia Care Pro maintenance offering to Dacia professional customers in both countries.
 Stand-alone service: concerns all service or insurance provisions for a retail or a professional customer subscribed without financing.