As of December 2016, RCI Bank and Services had granted over €2 billion in car loans to the Alliance customers in Italy. A performance resulting from a strategy oriented towards the development of a complete range of financing integrating services.
Since 2013, the number of new financing from the Italian subsidiary has doubled and all of its business indicators have clearly increased. Indeed, in 2016, the subsidiary funded more than one customer on two of the Alliance's brands and sold more than two services per vehicle.
A service-oriented strategy
RCI Bank and Services Italia has constructed a complete range of financing offers with new services, including extended warranties, car insurance, roadside assistance, and maintenance. At end-2016, about 95% of financings were being sold with car insurance.
 Definition of new financings: the total amount of financing contracts concluded.