Nissan Full online UK
Article
April 14th, 2022

An enhanced digital journey for Nissan customers in the UK

Since the end of January, British customers can now benefit from a full online journey on Nissan's website to choose, book and finance their car among the stock available at local dealerships. This e-commerce new feature enables our group to offer even more phygital experiences to our customers.

On nissan.co.uk, customers can browse which new cars are available for sale in all the UK local dealerships and experience a full digital journey, in touch with the local dealer.

Customers can reserve a vehicle for a booking fee from £99.

This journey consists in 6 steps, associating digital and car dealers in a seamless experience.

  • The customer can see vehicle stock at their local dealer directly on Nissan's website.
  • Customers can use the finance calculator to anticipate the financing of the vehicle with various characteristics (customer deposit, term, mileage, etc). This step enables the customer to have a quote.
  • The customer can then proceed to a finance eligibility check feature directly on the website.
  • Then the order and final figures are processed by the dealer to finalize the order.
  • Then the customer can apply for full finance online.
  • Once the finance agreement is ready for signature, the customer can sign this document online, instead of having to go into the dealer to do this.

Customer can apply for full finance online once vehicle order and the final figures have been agreed with the dealer.