Dacia Shop et la digitalisation de ventes en France, un couple devant son ordinateur
March 29th, 2021

Renault Shop, Dacia Shop, SOFA: digital journeys for our customers in France

In the first months of the year, our French subsidiary DIAC has stepped up its digital transition by offering 100% online purchasing and financing journeys Renault and Dacia clients for new vehicles in stock. The goal? To offer customers all possible purchasing journey options and enrich their experience via personalized journeys. These new offers aim to guarantee customers a seamless and multi-channel journey thanks to digital.

100% online financing subscriptions for Renault and Dacia

Renault Shop and Dacia Shop provide 100% online financing subscription journeys for new vehicles on the Renault and Dacia websites.

Customers can now order a new vehicle in stock and choose to finance it via leasing with purchasing option, or credit, with (or without) insurance. They can fully complete and sign their application online via a secure subscription area where they can upload the documentary proof requested and electronically sign their contract. They can have their vehicle delivered at home or in a dealership.

Customers looking for used vehicles can take advantage, too, since 100% online financing is also available on the SOFA website, developed by RRG in partnership with DIAC.

This digitalized customer journey complements the traditional journey in a dealership. Teams have worked to allow DIAC to more closely meet the needs of its customers and increase their satisfaction.

CTO, France